Event Brief

As the core carrier of cultural heritage, museums are undergoing transformation from traditional exhibition to digital and immersive experience. Under the dual drive of cultural and tourism integration and technological empowerment, the market scale of the industry continues to expand, and the audience structure has been profoundly changed. At present, China’s museum industry is during the policy dividend release period, the window period of technological breakthroughs and market expansion accelerated period of strategic opportunity. By building an innovative ecosystem of “Virtual-Real Integration + IP Operation”, it is expected that the industry scale will exceed 280 billion yuan in 2030, and it will become an important growth point of global cultural consumption. In the future, museums should focus more on content innovation, technology empowerment and business closed-loop building, and seize the first opportunity in new tracks such as night-time economy and study tours, so as to promote the high-quality development of museums and stimulate the vitality and creativity of museums.

The “11th Museum Industry Innovation Summit” will be held on January 15th-16th, 2026 in Shanghai. During that time, public museums, private museums, science and technology museums, art museums and various solution providers will gather in Shanghai to discuss how to strengthen the social education progress of museums, immersive experience, IP operation, cross-border cooperation, sustainable development and other hot topics, so as to find the best business partners in the market.

Major Issues to be addressed at the 2026 event

• Exploration and Practice of Museum Operation in the Context of High-quality Development of the Industry
• The Road to Sustainable Development of Museums
• How to Create a More Popular Museum
• The Latest Exploration and Practice of Social Education in Museums
• AI-Driven-Building a New Generation of Museum Ecology
• Design Logic and Curatorial Innovation of Digital Museums
• The Key Code for Museums to Build an Immersive Experience
• New Experience of Parent-child Education in Museums
• How to Make Cultural Relics “Speak and Tell Stories” Through Exhibition Design
• Space Operation Empowering Museums: Value Resonance between Publicity Activities and Space Operation
• Exploring the Development and Operation of Museum Character IP Under the Perspective of New Cultural Creation
• The Integration and Development of Cultural Creations in Museums Under the New Situation
• Exploring the Various Ways of Cross-border Integration of Museums
• Wonderful Nights in Museums, How to Innovate and Generate Revenue

You will experience